Gregor Evans, The Knight - Video for business; the necessity, process and ROI

Hear from an industry leading CEO, Gregor Evans of https://www.theknight.com.au, about the challenges, process and need for modern organisations to incorporate video into their communication, and the support delivered via Philip Bateman and the team at http://bravocharlie.global

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Smarter Impact is hosted by http://linkedin.com/in/philipbateman and produced by http://bravocharlie.global

Bravo Charlie specialise in targeted video communication for impact investors and their portfolios, using marketing, business development, investing and production skills to engage stakeholders and amplify returns.

At the apex of social change, we exist as the possibility of world leaders in business, politics and society being engaging, powerful communicators, and work to accelerate the transition of our world into a more environmentally aware, sustainable and loving place.

Our best work is done with companies at a tipping point, with strong offerings, ready to launch into the next stage of their greatness.  The outcomes of our effort are a more harmonious society, empowering people with the resources and capabilities to lead good lives.

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- Documenting your Impact Measurement and Management
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Transcript

- Hi, folks. Philip Bateman, Bravo Charlie here with Gregor Evans from The Knight. And we've just wrapped up another filming with one of your clients, one of your development partners and we've really been on a pretty fun journey. It's been; we first met each other about four years ago at the Jiangsu Victorian Business Partnership.

- That's right, yes. Probably more than four years ago..

- You were off to China looking at large scale real estate knowledge, investment kind of stuff?

- That's right. One thing that we value with your assistance is the breaking down of barriers with our clients but also myself and colleagues when we're getting videoed. It can be quite a nerve racking process at times and especially when you've got clients who haven't been on camera previously and they get a bit of stage fright and so, with your nurturing there and making sure that they understand what the basics are, with looking at the person behind the camera there and some of the exercises you go through to make people more relaxed, talking in front of the camera. That certainly helped with the production.

- Yeah, wonderful, yeah, it's something I really enjoy. We started off by doing an event for The Knight. Where you had a collection of all your essentially, your prized clients in one room, which is a really great opportunity to capture what they're saying, convert that into short testimonials, and then we've done probably three, three individual catch-ups, where I've been working with you to, basically prepare questions then deliver those questions. I'll pass them to you over the top of the camera and you'll ask people, and really it's this kind of artistically inspired kind of process of matching business, in depth knowledge to questions which are going to elicit responses.

- Sure

- Now you've looked back on the material, you do have to book time out of your day and then we sit down, takes an hour or two with your people. How valuable do you think video is to your organisation now we've captured it? because we got some pretty key insights, from some massive people.

- Definitely, very valuable for the organisation. It helps to spread the message to our clients and prospective clients. What I've found is, that sometimes, it's very hard to know what questions to ask interviewing people on camera, and certainly, with your involvement there, suggesting the right questions to ask. That really brings out the message that you want your clients and prospective clients to hear.

- And I know we've been working on a monthly model, where it'll be like one month, one day a month but I'm thinking that probably the best way for future clients of Bravo Charlie is going to be one to two days of filming every quarter, because it 'll allow people to condense, getting three or four people into one day and then.. because it is quite a lot of work. I mean, you've got a company to run and I really want to be respectful of that.

- Sure, look you do have to clear your diary every now and then to ensure that you get the video production accomplished. Certainly, I encourage that model where, you dedicate two days every quarter, where you know it's locked in, you get it done. You can then produce the video content to push out rather than perhaps, every month, where you've got to dedicate an afternoon and get your head into that space of being in front of the camera and asking the right questions.

- And you're an industry leader you've got the business and then you're representative of the owners corporation industry at large, I think you chair a board?

- Not quite chair, but I sit on the board for Strata Community Association, in Victoria but also, Australasia, so involved yes.

- You've got all these things on the go. For a modern company, how important is taking that step to be doing video communication?

- Extremely important. It's certainly a requirement for us, to progress our brand presence in the marketplace. You look at social media and the generations that are coming through, through the ranks. If you don't have video, you may post a few things on social media, in terms of words, but half the time people don't read that. People want to engage and people are really drawn to video compared to print media or words on social media. It's integral for us and certainly it's a part of our strategy currently, and moving forward because we see no other way.

- Fantastic and, I take up an hour of your time here, with your colleagues and peers and we do those interviews. Then, what actually happens is we go back, we have an editing team, who breaks everything down into small individual videos that goes out for automated transcriptions, we have a proof reader, read all those, everything gets colour graded, we're sitting here with about a 80 thousand dollars worth of film equipment and so really, it's about three to four hours on our end with a team of five for every minute of video we produce for you and you don't have to do any of it. So, from your perspective are you getting value for money form the time you spent with Bravo Charlie?

- Definitely, as evidenced with the number of people looking at our videos and the comments that I've received in industry, people saying "I saw your video the other day" and just getting the brand, confirming the brand presence in the marketplace. Already, I've seen it payoff and the value there.

- Wonderful.

- As you said, we don't have to do much apart from sit in front of the camera every now and then and the rest is up to you, Philip. So, yeah, it's good for us.

- Great, thanks so much.

- No worries, thank you.