".. Companies are saying data is the new oil - a lot of companies have really, really cool data that they just need to learn how to put into a story. And that's what Digital PR is, putting that data into a story to then get publications to pick that up and link to you, not mention you, link to you, because that builds your brand." - Harry Sanders, Founder of StudioHawk.
Join me for a quick chat and a pile of insight, with a dominant force in Australian digital, that is expanding the StudioHawk #SEO magic globally.
You'll also get the full transcript of this in my Smarter Impact Newsletter later this week, so make sure to follow my profile and subscribe to the newsletter (https://lnkd.in/grXqMebK).
Harry and I get excited about Digital PR, take a look at 'how things are done these days' with a focus on treadmills and placing in Glamour, news.com.au and Nine, and how this all ties into Google's E-E-A-T score (Experience, Expertise, Authoritativeness, and Trustworthiness).
Ultimately, I'd suggest you do everything you can not to waste tens or hundreds of thousands of dollars in effort and wages, and come out with a mediocre outcome, because you don't have a digital expert in your team.
If you want great outcomes that work, you MUST ensure there is continuity and ownership of the final result, and that you give decision making power to the person leading the process.
I regularly see companies using different providers at each stage, without someone leading the process, and critical things are always missed.
- Business strategy
-- Inc. defining your preeminent strategic driver, critical issue resolution and accountabilities
- Digital content strategy
-- Articulating that strategy into stories, Digital PR & SEO
- Brand / website design / collateral updates
- Website development
- Completion of the Customer Journey Marketing loop
- Team training for best use of new tools
These all tie together, and this IS a hierarchy for a reason. You can work on any part of it as a individual project, though it must happen in context if you want effective results.
Ignore this and you'll simply create greater drift in what you've already got, and expensive rework when you're sad at the mediocre outcomes.
As my dad would ask me; why not DIRFT? Do It Right First Time!
Reach out if you'd like to chat about your plans for 2024, and how to ensure you take effective steps towards them, whilst avoiding what could derail you.
And if you've got all of this nailed, and you're confident to manage the integration of SEO with everything else, StudioHawk are the way!
For the latest insights on leadership, impact investing, global challenges, business strategy and storytelling, make sure to join me on LinkedIn, and get the newsletter, Smarter Impact - Every Thursday!